Advertise on tvOS Player
ATVPlayer is a white-label product from Zensis Limited. It is the first video Ad supported tvOS player SDK and already implemented on ViuTV tvOS app, which is one of the major TV broadcasters in Hong Kong.
My job is to create sales and marketing driven portal site by outlining features and techniques behind, designing a simple identity and setting up basic SEO to get more exposure from search engines.
The project took me about two weeks to finish, and all materials are created in a rush but an acceptable quality. I created all graphics, branding assets on the App Store, as well as coded the site on my own.
There are few things I took careful consideration when making it:
The Product Name — ATVPlayer
You may curious about why it is called “ATV” and may think of a shutdown TV broadcasting company, but unfortunately, the name just came up by for temporary use without much deliberation. Anyway the product targets globally, my goal is to avoid the product look like the following:
The identity had to be entirely different from ATV Channel. Therefore I used a grotesque but modern font as the logotype, with 3 colors overlaying each other to visualize its lively and possibilities. The primary purple-blue is also not commonly seen. It creates uniqueness throughout the site.
My second concern was setting up basic SEO. If you are an experienced marketing officer, my work is just the fundamental ones, but it was a good start to know and do it yourself.
Headings & Metadata
H1 to H6, everyone should be aware this! During our discussion, we always swap keywords between H1 and H2 (or meta title and description) and arguing which one deserve more importance. Back to basics, if we thought like target customers (managers), we search for keywords like “tvOS,” “Apple TV” or “Video Ad” than technical terms “VAST videos” or “SRT” (unless you want to promote your GitHub Project).
Call to Action
Next, we added CTAs towards “Contact Sales” on each page, which is very crucial to us for making money! Adding these buttons might be annoying, but we also give different CTAs based on the context to let people find out more before buying.
I ♥️ SVG
I usually export PNGs for app projects. Therefore I always think my life is much easier and the user interface looks nicer if images are all vectorized. Indeed a clean SVG can be a lot smaller than pixel images. I cannot think of any reasons not having SVG in the site.
|Client||ATVPlayer – Zensis|
|Role||Design Lead (Zensis): UX, UI, Front-end Development|