TVB developed a news platform providing entertainment news and behind-the-scenes to promote their dramas and actors in the air. Apart from the mobile app — 娛樂 GUIDE (formerly eNews), the old website is also ready to get re-designed and take visitors to the next level.
During the development of the eNews app, TVB asked us to give the site a new look. Compared with the old design, the new site put greater emphasis on their production studios, which showing TVB as a leading production company in Asia.
I quickly analysed the site and found 2 usability issues hidden in the old design:
- Contents are broken up into many blocks, it lacks focus and makes scrolling difficult;
- Informative but packed
As my client didn’t have any identity guidelines on the product, I came up with few visuals based on their fundamental requirements.
Colours of a production studio: dark grey (background, backstage) with vibrant yellow (ambient light), with accordion banners featuring content from a corresponding studio.
Vibrant look with cards UI
Clean grid layout with production buildings
Design lead: UI design