Constance Tang

Product Design Lead

Optimising In-flight Catalogue User Interface at Cathay Pacific

CX Shopedia+ app is designed for Cathay Pacific cabin crew to enhance passenger assistance.

Objective

Design intuitive interface for crew to browse catalogues, verify product placement, and report issues. Responsible for UX, UI, and icons on iOS and Android, following Cathay’s branding.

Problems

Outdated User Interface
The old design hindered usability. The new design improved usability and aligned with current design trends, enhancing the user experience for Cathay’s branding.

Confusing Navigational Structure
The original structure was unintuitive, making it difficult for users to find product details. The updated design introduced a logical navigation system, streamlining access to essential info.

Seldom Utilised Features
The original design was cluttered with rarely used features. By removing these, the new design provides a more focused experience for users.

Solutions

Catalogue home page: revamped navigations
Switch and download catalogues
Product listing and filtering
Product item
Product page with central sub-navigation for easy access to information.
ClientCathay Pacific
Year2016
RoleDesign lead at Zensis
– UX and UI design
– Icon design

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