Cathay Pacific Shopedia+

The CX Shopedia+ app is an exclusive in-flight shopping app designed for the Cathay Pacific cabin crew. It has revolutionized how crew members interact with the shopping catalogue, making it easier to help passengers than ever.

The main objective was to create an intuitive interface that allows crew members to effortlessly browse through the in-flight catalogue, check product placement, and pricing, and report any issues with the items. As the UI/UX designer, I was responsible for creating the UX, UI and icon design for both iOS and Android platforms, ensuring that it complemented Cathay Pacific’s established branding.

Problems

The old design suffered from an outdated user interface and a confusing navigational structure. To address these issues, the new design not only rectified these issues but also removed features that were seldom utilised.