Cathay Pacific Shopedia+

The CX Shopedia+ app is an exclusive in-flight shopping app designed for the Cathay Pacific cabin crew. It has revolutionized how crew members interact with the shopping catalogue, making it easier to help passengers than ever.

The main objective was to create an intuitive interface that allows crew members to effortlessly browse through the in-flight catalogue, check product placement, and pricing, and report any issues with the items. As the UI/UX designer, I was responsible for creating the UX, UI and icon design for both iOS and Android platforms, ensuring that it complemented Cathay Pacific’s established branding.


The old design suffered from an outdated user interface and a confusing navigational structure. To address these issues, the new design not only rectified these issues but also removed features that were seldom utilised.


Catalogue home page: revamped navigations
Switch and download catalogues
Product listing and filtering
Product item
Product item page with sub-navigation in the centre, allowing users to access various information.

ClientCathay Pacific
RoleDesign lead at Zensis
– UX and UI design
– Icon design