Redesigned job board with new content and demographic-based design.

Goal

Update the Jobable job board site with new content and a design strategy to tailored to their target demographics. This will help improve the site’s professionalism and local appeal, ultimately leading to increased user engagement.

Research Analysis

We conducted research and analysis to help prioritise tasks for the website redesign. By looking at the page views and bounce rates, we were able to determine which areas need the most attention.

Identifying Primary User Segments

After conducting research with Google Analytics, we identified our core users include:

1. Local young adults aged 25-34 with some work experience (4-6 years)
2. Undergraduates and graduates students seeking internships or summer jobs.

These users are particularly interested in opportunities at large companies and appreciate the transparent and dynamic cultures of startups.

Job Seeker Behaviour

Many candidates tend to look at internal job opportunities once they’ve read a job description. This might mean that they don’t have as much information about the company during the application process.

Companies

Having limited online job boards can make it harder for job seekers to find out about all the current job openings available.

Design Strategy

We has been working hard on redesigning and developing a new marketing strategy based on page views and bounce rate.

1. Landing Page

1.1 Improved Search

We understand the importance of a user-friendly search function for a job board.

Before: Job seekers were limited to a single search field with auto-suggestions that sometimes missed the mark, leading to frustration.

After:

1. Improved the search experience by categorising common search inputs and incorporating drop-down menus for quicker navigation.
2. Relocated the sign-up and login buttons below the search bar to make it easier for users to join and start utilising our platform.
3. Updated the website with photo of real people for a more professional look. Added translation in Chinese and English, as well as a formal tagline. Some minor copies may include dialects like “搵工”.

1.2 Job Categories for Target Users

The landing page now features enhanced job categories to make it easier for job seekers to find what they’re looking for. We’ve included startup jobs, government jobs, and internships based on popular and recommended categories from our historical data. Users can conveniently search for specific positions using the search box, showcasing Jobable’s unique position as a job marketplace.

1.3 Introduction and Call-to-action

The call-to-action area has three main purposes:

Establish a professional and credible image. Initially, the number of job vacancies was shown in the hero section above the fold. However, as it was not essential for searching, I moved it down along with the number of employers and members.

The other two purposes are for commercial use, allowing job seekers and employers to upload resumes or post job advertisements after familiarising themselves with Jobable.

1.4 Keeping the Website Fresh

In addition to job listings, we included time-sensitive information to educate job seekers about the industry and promote the platform.

1.5 The New Landing

2. Search Result Page Clean-ups

Users can select a result and update search criteria on a search results page.

The search result page was designed to display more results upfront and enhance the search functionality. By expanding the searchable data fields, we aimed to create a more robust and user-friendly search experience.

Implementing a permanent top search bar may not always be the most optimal choice when offering multiple search options, exceeding three. Considering a side search layout, similar to Amazon, can streamline the search process. This layout eliminates redundant information from the results, resulting in a more concise presentation with a higher data-ink ratio. It also emphasises the skill tags and application buttons while creating space to showcase additional results.

Job seekers explore different categories. If a specific category is not found, they can select from related categories via a pop-up modal.

3. An Organised Job Description Page

Improved job description layout with key skills upfront and company details on the side. A summary table was included for quick reference.

4. Go Beyond the Company Page

4.1 Site Research

Job-hunting practices vary across countries, but some commonalities exist among Asians. Extensive research on job boards in Japan and China reveals that popular ones offer detailed company information, work culture, data, and employee opinions akin to Glassdoor. A compiled list of essential information for local job seekers in Asia includes location, company background, work environment, dress code, and products/services. The plan is to integrate the most pertinent details into the new design.

4.2 The Design

The new design has elevated the company page beyond a standard job board. It now boasts a professional, branded appearance and offers a wealth of relevant information for potential job seekers. Details include company type, employee count, office location, proximity to metro stations, and a brief introduction for candidate evaluation.

The revamped page brings numerous commercial benefits. It can be rebranded as a white-label product for official recruitment purposes, expanding our online job board and recruitment channels. This initiative will enhance our SEO ranking and solidify our position as a market leader.

Thoughts

Redesigning the whole platform has been quite an eye-opening journey for me. We had to let go of some initial ideas due to tech constraints and the need for more data, but it was a great chance to dive deeper into the product and craft a solid strategy, pitch, and design from a product angle. I got honest feedback from teammates along the way, and I really value their trust in me for such a big task.

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