Design is only one of my many passions, but there are many more.

I’m a hybrid designer working with startups and organisations to build products and solutions that people enjoy and find helpful. Medium and Instagram are two other places where I share my thoughts and learnings.

Ex. Product Design Lead at FindDoc.
Ex. UI & UX Design Manager at Cherrypicks and Zensis.

Writings

Area of Practice

UX Design

  • Information architecture
  • User research: interviews, focus groups, user journey mapping
  • Rapid prototyping
  • UX writing
  • Analysis: Google Analytics, Hotjar, FullStory, heat map analysis, session replays
  • Digital analytics: Google Optimize A/B tests, Google Analytics, Google Tag Manager, event trackings

UI & IxD Design

  • Web and app UI design
  • Universal design
  • Accessibility design
  • Design system and tokens
  • Usability testing

Product Design

  • Product requirement documentation
  • Competitive audit
  • SWOT analysis
  • Requirements prioritisation
  • Marketing copywriting
  • SEO: Google Search Console, schema, SEO content writing

CLIENTS

✈️ Cathay Pacific / 🏠 Dashare / 👨‍🏫 Edmodo / 📹 HKT Education / 📱 Juicyapp / 👩‍🎓 NetDragon / 📚 Pearson / 📺 RTHK / 🤙 SmarTone / 👩‍🎤 TVB / 🐥 自由鳥 Birdie / 🛎 炒散王 WorkKing

SHARINGS

IG: pharm 設計雜學

📕 設計語言須與時並進，我們熟悉的 Material Design 也不例外 這本書給我最大的得着就是隱喻和回饋的力量。 買新機前，大家會細心閱讀產品頁的文字嗎？

🧰 設計師道具箱