Design is only one of my many passions, but there are many more.

I’m a hybrid designer who works with startups and agencies to build products that will make people put a smile on their faces. I also blog and share my design musings and adventures on Medium and Instagram.

Sr. Staff UI/UX Designer @ 9GAG.COM
Ex. Product Design Lead @ FindDoc
Ex. UI/UX Design Manager @ Cherrypicks and Zensis
Volunteer Translator of Twitter and Mastodon

Writings

設計雜學

IG@pharm.design

Area of Practice

UX Design


  • Information architecture
  • User research: interviews, focus groups, user journey mapping, survey
  • Rapid prototyping
  • UX writing
  • Analysis: MixPanel, Google Analytics, Hotjar, FullStory, Maze, heat map analysis, session replays
  • Digital analytics: MixPanel, Google Optimize A/B tests, Google Analytics, Google Tag Manager, event trackings

UI & IxD Design


  • Heuristic analysis
  • Web and app UI design
  • Universal design
  • Accessibility design
  • Design system and tokens
  • Usability testing

Product Design


  • Product requirement documentation
  • Competitive audit
  • SWOT analysis
  • Requirements prioritisation
  • Marketing copywriting
  • SEO: Google Search Console, schema, SEO content writing

CLIENTS

✈️ Cathay Pacific / 🏠 Dashare / 👨‍🏫 Edmodo / 📹 HKT Education / 📱 Juicyapp / 🐱 Neopets / 👩‍🎓 NetDragon / 📚 Pearson / 📺 RTHK / 🤙 SmarTone / 👩‍🎤 TVB / 🐥 自由鳥 Birdie / 🛎 炒散王 WorkKing