Product Designer focused on UX and interaction design.
Thoughts, tools, reviews.
Area of Practice
- Information architecture
- User research: interviews, focus groups, user journey mapping
- Rapid prototyping
- UX writing
- Data analysis: Google Analytics, Hotjar, FullStory, heat map analysis, session replays
- Data-driven design for UX: Google Optimize A/B tests, Google Analytics
UI & IxD Design
- Web and app UI design
- Universal design
- Accessibility design
- Design system and tokens
- Usability testing
- Product requirement documentation
- Competitive audit
- SWOT analysis
- Requirements prioritisation
- Marketing copywriting
- SEO: Google Search Console, schema, SEO content writing
Filling the missing piece of the marketing landing page.
A complete redesign of the job board platform with the new content and design strategy based on demographics.
RTHK, the authorised broadcaster from HK, aims to build a news platform for all and enables the minorities to participate equally.
✈️ Cathay Pacific / 🏠 Dashare / 👨🏫 Edmodo / 📹 HKT Education / 📱 Juicyapp / 📚 Pearson / 📺 RTHK / 🤙 SmarTone / 👩🎤 TVB / 🐥 自由鳥 / 🛎 炒散王