Hi there, I’m multi-disciplinary product designer exploring possibilities beyond design.

I also write and share on Medium and Instagram.

Ex. Product Design Lead at FindDoc.
Ex. Design Manager at Cherrypicks and Zensis.

Area of Practice

UX Design


  • Information architecture
  • User research: interviews, focus groups, user journey mapping
  • Rapid prototyping
  • UX writing
  • Analysis: Google Analytics, Hotjar, FullStory, heat map analysis, session replays
  • Digital analytics: Google Optimize A/B tests, Google Analytics, Google Tag Manager, event trackings

UI & IxD Design


  • Web and app UI design
  • Universal design
  • Accessibility design
  • Design system and tokens
  • Usability testing

Product Design


  • Product requirement documentation
  • Competitive audit
  • SWOT analysis
  • Requirements prioritisation
  • Marketing copywriting
  • SEO: Google Search Console, schema, SEO content writing

Writings


CLIENTS

✈️ Cathay Pacific / 🏠 Dashare / 👨‍🏫 Edmodo / 📹 HKT Education / 📱 Juicyapp / 👩‍🎓 NetDragon / 📚 Pearson / 📺 RTHK / 🤙 SmarTone / 👩‍🎤 TVB / 🐥 自由鳥 Birdie / 🛎 炒散王 WorkKing