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Area of Practice


Strong focus on Information Architecture, User Research and Journey Mapping to create engaging experience. Expertise includes conducting interviews, surveys and rapid prototyping. Skilled in Product Data and Digital Analysis, I leverage tools like MixPanel, Google Analytics, Hotjar and AB testing to implement data-driven improvements.

UI & IxD.

Encompass Heuristics Analysis to identify potential usability issues, as well as Web and App UI design. Well-versed in creating Design Systems and Tokens for cohesive and scalable design language. Conduct through Usability Testing to optimise user satisfaction and efficiency.


Craft comprehensive PRD, conducting Competitive Audits, performing SWOT Analysis and prioritise requirements effectively. Proficiency in SEO, implementing schema markup and creating SEO-friendly content to enhance search visibility and drive organic traffic.


✈️ Cathay Pacific / 🏠 Dashare / 👩‍🏫 Edmodo / 📚 HKT Education / 📱 Juicyapp / 🐱 Neopets / 🐲 NetDragon / 📔 Pearson / 📻 RTHK / 🤙 SmarTone / 📺 TVB / 🐤 Birdie / 💼 WorkKing

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